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Christmas Shopp 2014

Merchandising Guidelines: Christmas Shop CRACKERS Christmas crackers are to be vertically merchandised on the allocated wall / floor fixture by price and then by colour. All boxes must be forward facing with the design showing. Christmas crackers are only to be merchandised as integration item on MIT’s in Dinnerware and Seasonal Food departments. Where possible, Christmas crackers are to be included in seasonal displays of Seasonal Food and Dinnerware. WREATHS, GARLANDS, DOOR SWAGS, TABLE SWAGS AND NAPKIN RINGS Wreaths, Garlands, Door Swags, Table Swags and Napkin Rings are to be merchandised on a wall fi xture where available. Product is to be vertically displayed by theme and then by colour. By ensuring coordinating themes are merchandised together it will allow the customer to see the entire range of product available. All products are to remain within its display box to allow for easy display of each item. HOME ACCESSORIES, TABLETOPS, TREE TOPPERS, NATIVITY, CANDLES & CANDLE HOLDERS Home Accessories, Tabletops, Tree Toppers, Nativity, Candles and Candle Holders are to be integrated into the relevant themes outlined on the Christmas Home Décor integration guidelines provided each year. These products are to be displayed close to the relevant theme trees.


Christmas Shopp 2014
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