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Christmas Shopp 2014

Merchandising Guidelines: Christmas Shop BOXED LIGHTS Stores are to refer to the Boxed Lights Product Planogram for the flow of product across the allocated wall fixture. Boxed lights are to be merchandised into categories based on end use (e.g. indoor, outdoor) and then vertically by style. The small sets of lights are to be displayed to the top whilst the larger sets are to go to the bottom of the fixture. To create a greater visual impact, alternate vertical rows between coloured and clear sets. The Christmas indoor light display frames are to be used on the overheads above the boxed tree lights in order to display the variety available. One set of lights is to be strung onto the frame with the cord evenly spread from hook to hook. Stores are to refer to the Boxed Lights Product Planogram for the required lights that are to be displayed in each of the Christmas indoor light display frames. STOCKINGS, SACKS, TREE SKIRTS AND NOVELTY Stockings, Sacks, Tree Skirts, Hats, Antlers and Advent Calendars are to be merchandised together as hangsell and must not be folded for display on shelves. Products are to be vertically merchandised on prongs and colour blocked across the allocated fixture. Small items are to be merchandised to the top with larger items towards the bottom. Stocking Holders are to be included with these products and should be merchandised on the base of the fixture below the hang-sell products.


Christmas Shopp 2014
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