Merchandising Guidelines: Christmas Shop TREE ORNAMENTS Tree ornaments for each theme are to be vertically coloured blocked by design on the allocated floor fixture/s indicated on the store specific planogram. Stores are to refer to the POS Menu Sheets provided by the Merchandise Office for a full list of all tree ornaments part of each tree theme. Ornaments from previous years will form part of the assortment for particular themes and therefore are to be integrated into the allocated theme for the current year. When merchandising hang-sell products, the prongs used are to be progressively longer down the fixture. Short prongs are to be used on the top third of the fixture followed by medium length prongs and finally large prongs at the base third of the fixture. All prongs are to be aligned horizontally, vertically and are to equal length across each row along the fixture. Glass ornaments are to be merchandised with the smallest items at the top followed by the larger items towards the base of the fixture. Clip-on ornaments are to always be merchandised on the top prong of each vertical line. TINSEL & LAMETTA When merchandising tinsel, the product is to be displayed on prongs and be vertically colour blocked across the allocated fixture. 250mm long prongs are to be used in order to maximise the capacity of stock on the floor. The tinsel is to be merchandised as one vertical line per style whilst the lametta is to be merchandised as two styles per vertical merchandise line. For stores where the tinsel and lametta has been allocated to be merchandised adjacent a relevant theme are to ensure that the tinsel colour/s match the themes allocated to the adjacent fixtures.
Christmas Shopp 2014
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